iHealth
Unified Care

Overview

iHealth is a leading health tech company, best known for its COVID-19 test kits and at-home monitoring devices. The iHealth Unified Care program combines technology, a dedicated care team, and evidence-based practices to deliver personalized care for chronic conditions like hypertension and diabetes. Designed for B2B, B2C, and SaaS markets, iHealth’s solutions improve patient outcomes, enhance clinical efficiency, and reduce costs for healthcare providers.

Role

Product Design 
Web Design
Design Direction 
Marketing Strategies
Research

Team

Product Team
Product Managers
Care Team
Marketing and Sales

Context

At iHealth, I crafted user experiences and introduced new brand narratives to support diverse business models and enhance patient care. Collaborating closely with product teams, PMs, engineers, and stakeholders, I focused on patient-facing products, web development, and marketing strategies to create a holistic healthcare ecosystem for patients, providers, and care teams. 

I led the design of the Unified Care mobile app, web experience, care portal, and patient education materials. Additionally, I worked alongside the design director and stakeholders on iHealth’s website and contributed to project planning for its future revamp.

Opportunites

iHealth Unified Care provides RPM, CCM, and VBC solutions, partnering with providers to monitor vitals, deliver care, and educate patients. While efforts centered on launching and migrating the new care portal, we introduced new features and updates to enhance the app’s user experience and support.

Chat Feature

Beyond monitoring, we encourage users to stay connected with the care team for support and health tips. The chat button was thoughtfully redesigned on the homepage, considering various message types for a seamless experience.

Reset Password Feature

Previously, password resets required a call to support. To streamline the process and reduce manual effort, we introduced a feature allowing users to reset passwords through identity and account verification.

As our business models and health devices evolved, we recognized the need for our services to adapt. The product team conducted research and brainstormed solutions for the new app version.

Core Experience

We envisioned the new UC app enhancing patient care and support from all angles, making it easier to connect patients with providers and dietitians through user-friendly features. The O+O business model integrates every touchpoint in the patient care journey, elevating digital healthcare.

Web Experience
and Project Planning

As a design lead, I also focused on improving the overall UI/UX of iHealth’s and Unified Care’s websites, conducting extensive research and redesigning segmentation pages.

Results

For the Unified Care app, we closely track adoption, performance, and LTV, with users and stakeholders providing positive feedback on new features and updates. The product team has explored design solutions that drive digital health innovation while aligning with business models and industry standards.

Additionally, insights from the web revamp’s redesign and UI/UX explorations offer strategic solutions to enhance web performance, boost sales, increase traffic, and improve retention.

iHealth Unified Care