Working within the product team, I had hands-on experience collaborating with a group of talented people to continue making impacts and delivering digital care solutions to Omada's participants. Specifically, I worked with my team to redesign the brand, develop a cohesive design system, and provide concepts for long-lasting behavior changes.

We evolved omadahealth.com to differentiate it from other competitors and tell more focused stories to the audiences. I worked with my team to concept, design, and prototype new ideas to refresh the visual system, content, and experience. My primary responsibility was to create and develop a new style guide, design templates, visual assets, and interactions to support the rebranding.

We knew that rebranding Omada's mobile app was time-consuming; therefore, I conducted a UX audit to help the team reimagining the experience. I put together documentation that consisted of a user's flow, UI components, patterns, and trends. We found that the visual elements were not integrated thoughtfully and the experience was not crafted across systems consistently. I got opportunities to explore and implement actionable design solutions to the issues uncovered during the audit.

‍When our participants get started in the Omada program, they deeply care about how to achieve their "big picture" goals in a long term. The Omada app allows them to set up, plan, track, reflect, and be coached for health goals of their choice. Thinking from the user's perspective, I conceived and worked on iterations that better guide users through the program, enhance usability and storytelling, and resonate with participants emotionally without over-defining them. There were four main areas I primarily focused on: the onboarding flow, the login authentication flow, the app's home screen, and the lesson flow. I also created a unique set of illustrations and prototyped animations to enrich the product experience.

After rebranding Omada Health and implementing new features on the app, we received positive responses from our participants and clients. We are continually testing and iterating on new ideas to improve the Omada program. I hope these design concepts get approved and built in the future. Hopefully, what we have done could help our users work towards their proximal goals in a specific and measurable way.