La Guerrera's Kitchen

Overview

La Guerrera's Kitchen is a family run catering service based in San Francisco. It provides tamales made with GMO-free corn and other Mexican food. The identity was designed with inspiration from Aztec mythology and Mexican folk art. The hummingbird is used as the primary visual presentation of the brand while pairing with other graphic elements to express the strength of Mexican food. It is a pro-bono branding project in partnership with AIGA SF and La Cocina, supporting cultural diversity and empowering female entrepreneurship.

Role

Concept Development
Design Direction
Brand Vision


Partnership

AIGA SF
La Cocina