Hammer Theater is committed to promoting Silicon Valley's culture of creativity, diversity, and technology. The theatre was in partnership with the city of San José and San José State University to revamp its brand identity and wayfinding system.
Research
Kiosk Design
Interior Signage
Pictograms
Marketing Materials
Wayfinding System Gold Prize
Our team designed and implemented a holistic system to navigate people through local landmarks while having the theatre and the university as the primary interest. The deliverables included interactive information kiosks, signages, pictograms, and marketing materials. It was a great honor to take part as a designer in meaningful community improvement.
Team: Martyna Ziemba, Pourya Nadimi, Rachel Moises, and Ruth Cormier.
A 9-square design module is the foundation of the entire project, including the kiosk design, wayfinding signage, poster, and banner. The module represents the squares on one side of a Rubik's cube, which is a tribute to the profile of the Hammer Theatre—a "pancake" base and a rotated "cube." The squares symbolize bringing people together in the diverse cultural community of San José and Silicon Valley. Using a "staircase" shape constructed from the module embodies innovation and moving forward.
