Gucha

Overview

Gucha is a conceptual beverage brand. Differentiating it from other tea brands, I believed brand expression and brand emotion could better deliver its value, reinforce storytelling, and engage with people emotionally. The concept behind Gucha was to provide premium Chinese tea for customers using natural-processed tea bricks. The shape of the tea bricks and the Hanzi Grid were the muses to the formation of the brand identity. Carrying the same vision to the packaging, the final product was created by using Autodesk Fusion 360.

Role

Concept Development
Brand Vision
Visual Design
Product Design

Deliverables

Brand Identity
User Interface
Package Design
Style Guide